Piksel – IBC exhibition, RAI, Amsterdam.
This purpose built double deck stand for Piksel launched their new brand identity at IBC. Firmly positioning Piksel as a major force, the design conveyed confidence and prominence to the broadcast industry. The space itself offered product areas with technical demonstrations, presentation theatre, inviting hospitality, each element being completely reusable.
The innovative design seamlessly translated the values of the new brand into an experience that begged to be explored – touched, seen and heard. Stylised infographics achieved bold messaging; technology encouraged interaction; a range of textures added tactical dimensions; and, design quirks such as swings instead of chairs, ensured that Piksel would not be easily forgotten.