IBC exhibition, RAI, Amsterdam.
This unique bespoke build caught people’s attention with its use of lively brand colours that were applied to the main structure and furnishings. In creating a stripe design that transferred across the whole space, it created an interesting perspective that drew visitors to the main demonstration areas.
The presentation theatre, located on the left hand-side of the stand, gave particular presence; with its tall branded TV wall and scattered informal seating. The distinctive ‘piksel pallet’ bench tables also added a personal touch to the space, with an applied vinyl graphic that outlined Piksels core technology capabilities.