GFK/Genius Digital


IBC – RAI, Amsterdam

Genius Digital and GFK joined forces for this event. The challenge was to present both brands as part of the same group, whilst retaining the personality and brand values of the individual companies. The creation of a common hospitality space and the design of a joint interactive giveaway attractor, helped both brands further establish themselves within the broadcast industry while retaining an element of individuality.

SKILLS

Bespoke, Exhibitions

CLIENT

GFK/Genius Digital
SERVICES WORK TOGETHER