Ericsson TV Live Broadcast Asia
Marina Bay, Singapore
The challenge was to design a unique brand environment within the Marina Bay venue, to draw people’s attention to the separate setting away from the main exhibition.
The solution was to create branded demonstration walls that highlighted key product features, through the use of bright and colourful graphics, providing a backdrop for freestanding technical demonstrations and presentations to be shown to passing visitors. Separate meeting rooms were also added, for further discussions to be had.