Ericsson – NAB Show, Las Vegas Convention Center
This bespoke build served to reinforce Ericsson as market leaders in broadcast technology. The open design encouraged visitors to experience the Ericsson End-to-End Solution – from the quality of visual content, to the delivery network, to the usability across multiple platforms and devices.
This innovative 600 square metre design, offered multiple areas for visitors to interact with the brand and learn more about its products and services. Dynamic, fresh and functional, the stand grabbed attention and immersed visitors in the Ericsson brand.
The ‘floating box’ centre piece reinforced Ericsson’s cutting edge technology and pulled visitors onto the booth to experience its APS (Advanced Product Suite). Greeted at the welcoming reception area, visitors were offered refreshments, encouraged to engage with the products and invited to the individually designed private meeting rooms for further discussions.