Faced with producing a unique environment that engages visitors to come over and join in, is a situation that Design Original is often asked to create for its clients. To transform a space to promote a product, service or brand message, is a task that requires considered thought, skill and brilliant conviction.
Here we welcome the ever- growing trend of experiential marketing campaigns. By introducing the combination of varied effects and techniques, from digital devices to full-scale performances, these orchestrated elements leave visitors with a lasting impression.
When presented with the world’s first edible cake garden, our Business Development Manager, Kelly, was totally impressed with how inventive cake designer Rosalind Miller had been. Taking over 450 hours to bake, build and install in Russell Square, London, the setting was open for one day only. What is the point? Some people may question. The point is, what was made that day was a magical, unforgettable experience that created memories for everyone involved.
It is this passion for creating exciting memories and experiences that really motivates the Design Original team. Always looking for new ways to promote our client brands, we love to dream up inspiring marketing ideas.
As Mass adoption starts to become a thing of the past, there is a renewed emphasis on originality and true personalisation in marketing promotion. With the rise in access to personalised products and experiences increases, the demand on brands to incorporate this strategy into their marketing is ever apparent.
Our Creative Director – Design & Strategy, Brendon, was particularly impressed by Tam airlines in how they applied this trend for their on board passengers. Connecting with passengers’ Facebook profiles, the airline created each customer a unique in-flight magazine that featured content on all of their favourite things. From articles on their favourite musicians, to travel recommendations; the magazine left readers feeling connected and amazed by the level of detail they had gone too.
We believe that this rising trend is something that can’t be ignored. Linking to multiple marketing channels and utilising public data, is a method that can be showcased across various marketing platforms. It is this technique that has inspired the whole team in how we go about delivering a personal experience to all of our clients and the work we produce for them.