Award winning design

Award winning design


We are pleased to announce that our longstanding client Ericsson Media Solutions won the ACE exhibits award at NAB 2018 in Las Vegas.

The design challenge was to develop an engaging, demonstration focused experience and a new ‘look and feel’ for Ericsson’s 3,500 square feet (325 square meters) presence at the National Association of Broadcasters (NAB 2018).

 

We worked closely with the Ericsson team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints in south upper hall of the Las Vegas Convention Centre.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations.

 

The industry awards recognise creative design excellence, the overall visitor experience, product presentations and the quality of stand build – and use the following criteria

 

  • Attention Grabbing: The exhibit is designed in a way that grabs the visual attention of attendees. Use of color, lighting, imagery, A/V, motion, graphics and text, reasonable sound, unique materials, etc.
  • Use of Space: The booth space is designed in a way that makes entrance, navigation and exit easy and ensures the best experience for visitors
  • Product Presentation: Products are presented in an appealing, accessible, informative and interactive manner
  • Engagement:  Attendees are drawn into the booth and are engaged by activities, proactive booth staff, presentations, hands-on demonstrations, games, etc., and there is adequate room to meet with clients

 

NAB takes place in Las Vegas and is the world’s largest broadcast event of the year

NAB attracts 102,000+ visitors from 160+ countries and 1,700+ exhibitors

Creativity and quality

“A lot of time and effort goes into the design and planning of an event of this size and it’s great to be recognised by our industry for the creativity and quality of our stand. We worked hand-in-hand with our design partner, Design Original from the initial concept to implementation on-site, and it’s an honour to share this ‘best stand award’ with them”.

 

Ken Murray

Events Manager – TV and Media

Ericsson Media Solution

Immersive award-winning environments

“Ericsson Media Solutions challenged us to develop an engaging, demonstration focused experience and a new ‘look and feel’ for their presence at NAB 2018.

 

We worked closely with Ken and his team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an immersive award-winning environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations”

 

Brendon Fear

Creative Director – Design & Strategy

Design Original

Trusting agency-client relationship

“It’s a huge achievement to be saluted by the broadcast industry for our creativity and project implementation.

 

It’s been a wonderful project to work on and it goes to show that a close, trusting agency-client relationship is so important and always gets the best results.

 

Ken and the team at Ericsson have been a dream to work with on NAB 2018 and sharing this prestigious award with them is our pleasure”.

 

Will Dixon

Managing Director

Design Original

Capturing moments

Capturing moments


As a keen photographer, our Graphic Designer, Kat, is continuously inspired by the power of capturing moments with camera and film. A technique that has been enhanced over hundreds of years, the method of photography translates complex messages into enticing images.
 
A fan of all things quirky, Kat is inspired by photographers who capture twisted fairytales (think Tim Burton-esque) such as the work produced by Annie Leibovitz and Rosie Hardy. In using a camera, the environment and the digital tools available to them, this style of composite photography allows them to create whole new worlds and messages. A technique which adds character to marketing and brings it to life.
 
In using powerful imagery in all of our creative designs, we understand the impact strong visuals can have on audiences. Whether shown on the front cover of a brochure or large-scale exhibition graphic print, it is essential to select images that communicate the overall core message. This principle is something that everyone at Design Original recognises and identifies with. We are all inspired to deliver the most excellent and impactful visuals that leaves viewers with a lasting impression.

Street smart: transformational advertising

Street smart: transformational advertising


A great bridge between three dimensional design and graphic design, the clever approach of shaping advertising boards into useful structures has made the IBM advertising boards come to life. Featured in urban settings around Paris, the outdoor ads were designed to be “not only beautiful, but useful to city dwellers” too.
 
An idea that has inspired our Exhibitions Designer, Raoul, when considering new ways of how to bring engaging spaces to life. In encouraging the general public to interact with the visible concept, it extends the brand message in a positive light. As people sit on the bench, use the ramp or take shelter from the rain, you can expect that their experience will be shared and observed by others – something that is particularly identifiable through social media. As a result, people post about their experiences, spreading the message through various online marketing channels.
 
In the generation we live in today, information and experiences are shared in various ways. What this campaign shows us, is that it has created a starting point where the communication begins.In placing innovative advertising in a quirky and exposed setting, it opens itself to awareness from a constant flow of people. A similar situation to what is observed at exhibitions and events. This is something that Design Original consistently question when constructing engaging designs; maintaining the importance of creating an environment that people want to interact with, talk about and remember as a fun experience.

Highlighted sensory experience

Highlighted sensory experience


As living beings, every single day we are exposed to hundreds of sensory experiences, from the strong smell of fresh coffee first thing in the morning, to the sound of rain beating against the windows on a typical British autumn day. We are influenced by the environment that surrounds us.
 
During his time living in Canada, our Graphic Designer, Zak, made an exciting experiential discovery of his own, which came in the form of beautifully packaged box. A lover of all things sweet, Zak, first came across the s’mores biscuit kit, after spotting their charming illustrated packaging in a local supermarket. The product itself is intelligently put together with contemporary typography, monochrome graphics and sharp flat colours.
 
In understanding the impact packaging has on people, from first impressions to overall impression, it allows us to consider how to entice and encourage potential consumers through the use of impactful design. By outlining a key brand identity and considering the user journey, it helps to shape the end result of significant brand loyalty, a theory which is applied to all the work created by Design Original. We understand the importance of consistent revolutionary design.

Creating tasteful memories

Creating tasteful memories


Faced with producing a unique environment that engages visitors to come over and join in, is a situation that Design Original is often asked to create for its clients. To transform a space to promote a product, service or brand message, is a task that requires considered thought, skill and brilliant conviction.
 
Here we welcome the ever- growing trend of experiential marketing campaigns. By introducing the combination of varied effects and techniques, from digital devices to full-scale performances, these orchestrated elements leave visitors with a lasting impression.
 
When presented with the world’s first edible cake garden, our Business Development Manager, Kelly, was totally impressed with how inventive cake designer Rosalind Miller had been. Taking over 450 hours to bake, build and install in Russell Square, London, the setting was open for one day only. What is the point? Some people may question. The point is, what was made that day was a magical, unforgettable experience that created memories for everyone involved.
 
It is this passion for creating exciting memories and experiences that really motivates the Design Original team. Always looking for new ways to promote our client brands, we love to dream up inspiring marketing ideas.

Taking a personal journey

Taking a personal journey


As Mass adoption starts to become a thing of the past, there is a renewed emphasis on originality and true personalisation in marketing promotion. With the rise in access to personalised products and experiences increases, the demand on brands to incorporate this strategy into their marketing is ever apparent.
 
Our Creative Director – Design & Strategy, Brendon, was particularly impressed by Tam airlines in how they applied this trend for their on board passengers. Connecting with passengers’ Facebook profiles, the airline created each customer a unique in-flight magazine that featured content on all of their favourite things. From articles on their favourite musicians, to travel recommendations; the magazine left readers feeling connected and amazed by the level of detail they had gone too.
 
We believe that this rising trend is something that can’t be ignored. Linking to multiple marketing channels and utilising public data, is a method that can be showcased across various marketing platforms. It is this technique that has inspired the whole team in how we go about delivering a personal experience to all of our clients and the work we produce for them.