We are pleased to announce that our longstanding client Ericsson Media Solutions won the ACE exhibits award at NAB 2018 in Las Vegas.
The design challenge was to develop an engaging, demonstration focused experience and a new ‘look and feel’ for Ericsson’s 3,500 square feet (325 square meters) presence at the National Association of Broadcasters (NAB 2018).
We worked closely with the Ericsson team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints in south upper hall of the Las Vegas Convention Centre.
Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations.
The industry awards recognise creative design excellence, the overall visitor experience, product presentations and the quality of stand build – and use the following criteria
- Attention Grabbing: The exhibit is designed in a way that grabs the visual attention of attendees. Use of color, lighting, imagery, A/V, motion, graphics and text, reasonable sound, unique materials, etc.
- Use of Space: The booth space is designed in a way that makes entrance, navigation and exit easy and ensures the best experience for visitors
- Product Presentation: Products are presented in an appealing, accessible, informative and interactive manner
- Engagement: Attendees are drawn into the booth and are engaged by activities, proactive booth staff, presentations, hands-on demonstrations, games, etc., and there is adequate room to meet with clients
NAB takes place in Las Vegas and is the world’s largest broadcast event of the year
NAB attracts 102,000+ visitors from 160+ countries and 1,700+ exhibitors