Nothing beats the proud feeling you get when standing across from a finished exhibition stand, a sensation that our experienced Director of Operations, Alex, is all too familiar with. Over the years, Alex has managed engaging exhibitions spaces in all shapes and sizes and no matter what the initial plans were, the dedication to achieve a stunning end result remains the same.
It’s all too easy to walk through an exhibition hall and forget the lengthy process that each space has gone through to get to where it is. Through all the planning, coordination and management that goes into a stand build; Alex knows only too well what it takes to develop a marvellous result that satisfies the client and their audiences.
The importance of producing something amazing – that surpasses expectations, wow’s it’s visitors and has great attention to detail, is something that inspires Alex and all of the Design Original team. Understanding the impact an exhibition space has on everyone involved, is something that we all hold dear in the way we approach every job that comes through the door. We love to impress!
Faced with producing a unique environment that engages visitors to come over and join in, is a situation that Design Original is often asked to create for its clients. To transform a space to promote a product, service or brand message, is a task that requires considered thought, skill and brilliant conviction.
Here we welcome the ever- growing trend of experiential marketing campaigns. By introducing the combination of varied effects and techniques, from digital devices to full-scale performances, these orchestrated elements leave visitors with a lasting impression.
When presented with the world’s first edible cake garden, our Business Development Manager, Kelly, was totally impressed with how inventive cake designer Rosalind Miller had been. Taking over 450 hours to bake, build and install in Russell Square, London, the setting was open for one day only. What is the point? Some people may question. The point is, what was made that day was a magical, unforgettable experience that created memories for everyone involved.
It is this passion for creating exciting memories and experiences that really motivates the Design Original team. Always looking for new ways to promote our client brands, we love to dream up inspiring marketing ideas.