Award winning design

Award winning design


We are pleased to announce that our longstanding client Ericsson Media Solutions won the ACE exhibits award at NAB 2018 in Las Vegas.

The design challenge was to develop an engaging, demonstration focused experience and a new ‘look and feel’ for Ericsson’s 3,500 square feet (325 square meters) presence at the National Association of Broadcasters (NAB 2018).

 

We worked closely with the Ericsson team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints in south upper hall of the Las Vegas Convention Centre.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations.

 

The industry awards recognise creative design excellence, the overall visitor experience, product presentations and the quality of stand build – and use the following criteria

 

  • Attention Grabbing: The exhibit is designed in a way that grabs the visual attention of attendees. Use of color, lighting, imagery, A/V, motion, graphics and text, reasonable sound, unique materials, etc.
  • Use of Space: The booth space is designed in a way that makes entrance, navigation and exit easy and ensures the best experience for visitors
  • Product Presentation: Products are presented in an appealing, accessible, informative and interactive manner
  • Engagement:  Attendees are drawn into the booth and are engaged by activities, proactive booth staff, presentations, hands-on demonstrations, games, etc., and there is adequate room to meet with clients

 

NAB takes place in Las Vegas and is the world’s largest broadcast event of the year

NAB attracts 102,000+ visitors from 160+ countries and 1,700+ exhibitors

Creativity and quality

“A lot of time and effort goes into the design and planning of an event of this size and it’s great to be recognised by our industry for the creativity and quality of our stand. We worked hand-in-hand with our design partner, Design Original from the initial concept to implementation on-site, and it’s an honour to share this ‘best stand award’ with them”.

 

Ken Murray

Events Manager – TV and Media

Ericsson Media Solution

Immersive award-winning environments

“Ericsson Media Solutions challenged us to develop an engaging, demonstration focused experience and a new ‘look and feel’ for their presence at NAB 2018.

 

We worked closely with Ken and his team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an immersive award-winning environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations”

 

Brendon Fear

Creative Director – Design & Strategy

Design Original

Trusting agency-client relationship

“It’s a huge achievement to be saluted by the broadcast industry for our creativity and project implementation.

 

It’s been a wonderful project to work on and it goes to show that a close, trusting agency-client relationship is so important and always gets the best results.

 

Ken and the team at Ericsson have been a dream to work with on NAB 2018 and sharing this prestigious award with them is our pleasure”.

 

Will Dixon

Managing Director

Design Original

Standing tall

Standing tall


Through his role as Managing Director, Will, has been fortunate enough to travel the world. Whether attending exhibitions in the depths of foreign deserts or meeting clients in their international premises; Will has experienced many wonderful things over the years. During his travels, something that has constantly inspired Will is how the landscape surrounding him has continuously revolutionised.
 
With a particular interest in Architecture, the Flatiron Building in New York is a structure that has always been an inspiration to Will. With its unique build that resembles a traditional flat iron, it has established itself as an outstanding landmark in the city skyline. With the advancement of technology, the economy and culture, the landscape surrounding the building has significantly changed over time. Yet, the iconic building remains as important today as it did when it was first built. Teaching us that revolutionary design and dedication can have a long-standing impact on the world around us.
 
It is this belief to impress, be recognised and be original that has shaped the direction of Design Original and everything we produce. Taking inspiration from fellow designers, architects and artists, we pride ourselves on the professionalism, commitment and skill that goes into each piece of work we create.

Operation transformation

Operation transformation


Nothing beats the proud feeling you get when standing across from a finished exhibition stand, a sensation that our experienced Director of Operations, Alex, is all too familiar with. Over the years, Alex has managed engaging exhibitions spaces in all shapes and sizes and no matter what the initial plans were, the dedication to achieve a stunning end result remains the same.
 
It’s all too easy to walk through an exhibition hall and forget the lengthy process that each space has gone through to get to where it is. Through all the planning, coordination and management that goes into a stand build; Alex knows only too well what it takes to develop a marvellous result that satisfies the client and their audiences.
 
The importance of producing something amazing – that surpasses expectations, wow’s it’s visitors and has great attention to detail, is something that inspires Alex and all of the Design Original team. Understanding the impact an exhibition space has on everyone involved, is something that we all hold dear in the way we approach every job that comes through the door. We love to impress!

Street smart: transformational advertising

Street smart: transformational advertising


A great bridge between three dimensional design and graphic design, the clever approach of shaping advertising boards into useful structures has made the IBM advertising boards come to life. Featured in urban settings around Paris, the outdoor ads were designed to be “not only beautiful, but useful to city dwellers” too.
 
An idea that has inspired our Exhibitions Designer, Raoul, when considering new ways of how to bring engaging spaces to life. In encouraging the general public to interact with the visible concept, it extends the brand message in a positive light. As people sit on the bench, use the ramp or take shelter from the rain, you can expect that their experience will be shared and observed by others – something that is particularly identifiable through social media. As a result, people post about their experiences, spreading the message through various online marketing channels.
 
In the generation we live in today, information and experiences are shared in various ways. What this campaign shows us, is that it has created a starting point where the communication begins.In placing innovative advertising in a quirky and exposed setting, it opens itself to awareness from a constant flow of people. A similar situation to what is observed at exhibitions and events. This is something that Design Original consistently question when constructing engaging designs; maintaining the importance of creating an environment that people want to interact with, talk about and remember as a fun experience.

Simple forms. Simple beauty

Simple forms. Simple beauty


On first inspection you may be quick to disregard the straightforward sculptures created by Richard Serra. Using sheets of steel to form the expansive 14ft high walls, the artist has intentionally spaced out the seven sculptures, to encourage visitors to enter a minimalist space.
 
In forming a solid sculpture that impresses visitors with its unsophisticated beauty, you can’t help to recognise the intelligence behind presenting a method in the most simplistic form; an approach that has inspired our Junior Exhibition Designer, Luke, with his own design work.
 
The work motivates us to look deeper within design to find the detail and the balance that is needed to make a truly stunning and inviting space for users. By adding small details within the function and layout of exhibition designs, these greatly improve the user experience in how they interact with the space. A technique which is continuously considered by the Design Original team, in how we map out how visitors approach and travel within the exhibition space.

Creating tasteful memories

Creating tasteful memories


Faced with producing a unique environment that engages visitors to come over and join in, is a situation that Design Original is often asked to create for its clients. To transform a space to promote a product, service or brand message, is a task that requires considered thought, skill and brilliant conviction.
 
Here we welcome the ever- growing trend of experiential marketing campaigns. By introducing the combination of varied effects and techniques, from digital devices to full-scale performances, these orchestrated elements leave visitors with a lasting impression.
 
When presented with the world’s first edible cake garden, our Business Development Manager, Kelly, was totally impressed with how inventive cake designer Rosalind Miller had been. Taking over 450 hours to bake, build and install in Russell Square, London, the setting was open for one day only. What is the point? Some people may question. The point is, what was made that day was a magical, unforgettable experience that created memories for everyone involved.
 
It is this passion for creating exciting memories and experiences that really motivates the Design Original team. Always looking for new ways to promote our client brands, we love to dream up inspiring marketing ideas.