Street smart: transformational advertising

Street smart: transformational advertising


A great bridge between three dimensional design and graphic design, the clever approach of shaping advertising boards into useful structures has made the IBM advertising boards come to life. Featured in urban settings around Paris, the outdoor ads were designed to be “not only beautiful, but useful to city dwellers” too.
 
An idea that has inspired our Exhibitions Designer, Raoul, when considering new ways of how to bring engaging spaces to life. In encouraging the general public to interact with the visible concept, it extends the brand message in a positive light. As people sit on the bench, use the ramp or take shelter from the rain, you can expect that their experience will be shared and observed by others – something that is particularly identifiable through social media. As a result, people post about their experiences, spreading the message through various online marketing channels.
 
In the generation we live in today, information and experiences are shared in various ways. What this campaign shows us, is that it has created a starting point where the communication begins.In placing innovative advertising in a quirky and exposed setting, it opens itself to awareness from a constant flow of people. A similar situation to what is observed at exhibitions and events. This is something that Design Original consistently question when constructing engaging designs; maintaining the importance of creating an environment that people want to interact with, talk about and remember as a fun experience.

Taking a personal journey

Taking a personal journey


As Mass adoption starts to become a thing of the past, there is a renewed emphasis on originality and true personalisation in marketing promotion. With the rise in access to personalised products and experiences increases, the demand on brands to incorporate this strategy into their marketing is ever apparent.
 
Our Creative Director – Design & Strategy, Brendon, was particularly impressed by Tam airlines in how they applied this trend for their on board passengers. Connecting with passengers’ Facebook profiles, the airline created each customer a unique in-flight magazine that featured content on all of their favourite things. From articles on their favourite musicians, to travel recommendations; the magazine left readers feeling connected and amazed by the level of detail they had gone too.
 
We believe that this rising trend is something that can’t be ignored. Linking to multiple marketing channels and utilising public data, is a method that can be showcased across various marketing platforms. It is this technique that has inspired the whole team in how we go about delivering a personal experience to all of our clients and the work we produce for them.

The sweet sound of success


Competing in the mobile phone industry is no mean feat, promoting an unusual product in an advanced technology market is even harder. This is why the promotional video made for Sharps new launch of the Touch Wood SH-08C handset, was even more impressive.
 
It’s incredible to think of the trouble Drill, Inc. went through in order to assemble the pieces necessary for a wooden ball to trickle down a home grown marimba, particularly in the midst of Kyushu, Japan’s woodlands. A concept that our Creative Director – Visual Communications, Kev, was particularly impressed by.
 
To create this beautiful piece of kinetic sculpture, it would have taken great determination, ingenuity and skill to get the angle, levelling, timing and pitch of each ‘plunk’ on the wooden blocks just right. Resulting in a stunning end-result, that leaves viewers with a new found appreciation for technology and nature alike, two categories which aren’t typically associated with each other.
 
This principle is something that Design Original can relate too. Taking great care, attention and skill to create something wonderful, is a theory that is applied to every project that we work on. Always paying particular attention to create unique work that exceeds expectations.