Award winning design


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Award winning design

We are pleased to announce that our longstanding client Ericsson Media Solutions won the ACE exhibits award at NAB 2018 in Las Vegas.

The design challenge was to develop an engaging, demonstration focused experience and a new ‘look and feel’ for Ericsson’s 3,500 square feet (325 square meters) presence at the National Association of Broadcasters (NAB 2018).

 

We worked closely with the Ericsson team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints in south upper hall of the Las Vegas Convention Centre.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations.

 

The industry awards recognise creative design excellence, the overall visitor experience, product presentations and the quality of stand build – and use the following criteria

 

  • Attention Grabbing: The exhibit is designed in a way that grabs the visual attention of attendees. Use of color, lighting, imagery, A/V, motion, graphics and text, reasonable sound, unique materials, etc.
  • Use of Space: The booth space is designed in a way that makes entrance, navigation and exit easy and ensures the best experience for visitors
  • Product Presentation: Products are presented in an appealing, accessible, informative and interactive manner
  • Engagement:  Attendees are drawn into the booth and are engaged by activities, proactive booth staff, presentations, hands-on demonstrations, games, etc., and there is adequate room to meet with clients

 

NAB takes place in Las Vegas and is the world’s largest broadcast event of the year

NAB attracts 102,000+ visitors from 160+ countries and 1,700+ exhibitors

Creativity and quality

“A lot of time and effort goes into the design and planning of an event of this size and it’s great to be recognised by our industry for the creativity and quality of our stand. We worked hand-in-hand with our design partner, Design Original from the initial concept to implementation on-site, and it’s an honour to share this ‘best stand award’ with them”.

 

Ken Murray

Events Manager – TV and Media

Ericsson Media Solution

Immersive award-winning environments

“Ericsson Media Solutions challenged us to develop an engaging, demonstration focused experience and a new ‘look and feel’ for their presence at NAB 2018.

 

We worked closely with Ken and his team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints.

 

Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. The result was an immersive award-winning environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations”

 

Brendon Fear

Creative Director – Design & Strategy

Design Original

Trusting agency-client relationship

“It’s a huge achievement to be saluted by the broadcast industry for our creativity and project implementation.

 

It’s been a wonderful project to work on and it goes to show that a close, trusting agency-client relationship is so important and always gets the best results.

 

Ken and the team at Ericsson have been a dream to work with on NAB 2018 and sharing this prestigious award with them is our pleasure”.

 

Will Dixon

Managing Director

Design Original

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