As a keen photographer, our Graphic Designer, Kat, is continuously inspired by the power of capturing moments with camera and film. A technique that has been enhanced over hundreds of years, the method of photography translates complex messages into enticing images.
A fan of all things quirky, Kat is inspired by photographers who capture twisted fairytales (think Tim Burton-esque) such as the work produced by Annie Leibovitz and Rosie Hardy. In using a camera, the environment and the digital tools available to them, this style of composite photography allows them to create whole new worlds and messages. A technique which adds character to marketing and brings it to life.
In using powerful imagery in all of our creative designs, we understand the impact strong visuals can have on audiences. Whether shown on the front cover of a brochure or large-scale exhibition graphic print, it is essential to select images that communicate the overall core message. This principle is something that everyone at Design Original recognises and identifies with. We are all inspired to deliver the most excellent and impactful visuals that leaves viewers with a lasting impression.
Through his role as Project Manager, Harvey, is exposed to many people, places and experiences. From travelling to Monaco to set-up a bespoke event to finding ways for how to contain 200 stress balls into an interactive exhibition stand game; Harvey’s varied position gives him daily insight into lots of weird and wonderful tasks.
It’s this passion for meeting new people and visiting new places, that has allowed Harvey to absorb lots of information that he is able to pass on to clients. In understanding different cultures and the logistics of exhibiting in countries all over the world, this knowledge is shared with clients and contacts alike.
The best creative marketing is shaped around who the end product, service or message is going too. In gaining experiences with different people and settings, it helps us to direct new and exciting ways to engage varied audiences. Having an appreciation for diverse behaviours, expectations and trends; this new found knowledge helps us to present unique ideas that stand out from the crowd.
Nothing beats the proud feeling you get when standing across from a finished exhibition stand, a sensation that our experienced Director of Operations, Alex, is all too familiar with. Over the years, Alex has managed engaging exhibitions spaces in all shapes and sizes and no matter what the initial plans were, the dedication to achieve a stunning end result remains the same.
It’s all too easy to walk through an exhibition hall and forget the lengthy process that each space has gone through to get to where it is. Through all the planning, coordination and management that goes into a stand build; Alex knows only too well what it takes to develop a marvellous result that satisfies the client and their audiences.
The importance of producing something amazing – that surpasses expectations, wow’s it’s visitors and has great attention to detail, is something that inspires Alex and all of the Design Original team. Understanding the impact an exhibition space has on everyone involved, is something that we all hold dear in the way we approach every job that comes through the door. We love to impress!
A great bridge between three dimensional design and graphic design, the clever approach of shaping advertising boards into useful structures has made the IBM advertising boards come to life. Featured in urban settings around Paris, the outdoor ads were designed to be “not only beautiful, but useful to city dwellers” too.
An idea that has inspired our Exhibitions Designer, Raoul, when considering new ways of how to bring engaging spaces to life. In encouraging the general public to interact with the visible concept, it extends the brand message in a positive light. As people sit on the bench, use the ramp or take shelter from the rain, you can expect that their experience will be shared and observed by others – something that is particularly identifiable through social media. As a result, people post about their experiences, spreading the message through various online marketing channels.
In the generation we live in today, information and experiences are shared in various ways. What this campaign shows us, is that it has created a starting point where the communication begins.In placing innovative advertising in a quirky and exposed setting, it opens itself to awareness from a constant flow of people. A similar situation to what is observed at exhibitions and events. This is something that Design Original consistently question when constructing engaging designs; maintaining the importance of creating an environment that people want to interact with, talk about and remember as a fun experience.
As living beings, every single day we are exposed to hundreds of sensory experiences, from the strong smell of fresh coffee first thing in the morning, to the sound of rain beating against the windows on a typical British autumn day. We are influenced by the environment that surrounds us.
During his time living in Canada, our Graphic Designer, Zak, made an exciting experiential discovery of his own, which came in the form of beautifully packaged box. A lover of all things sweet, Zak, first came across the s’mores biscuit kit, after spotting their charming illustrated packaging in a local supermarket. The product itself is intelligently put together with contemporary typography, monochrome graphics and sharp flat colours.
In understanding the impact packaging has on people, from first impressions to overall impression, it allows us to consider how to entice and encourage potential consumers through the use of impactful design. By outlining a key brand identity and considering the user journey, it helps to shape the end result of significant brand loyalty, a theory which is applied to all the work created by Design Original. We understand the importance of consistent revolutionary design.
On first inspection you may be quick to disregard the straightforward sculptures created by Richard Serra. Using sheets of steel to form the expansive 14ft high walls, the artist has intentionally spaced out the seven sculptures, to encourage visitors to enter a minimalist space.
In forming a solid sculpture that impresses visitors with its unsophisticated beauty, you can’t help to recognise the intelligence behind presenting a method in the most simplistic form; an approach that has inspired our Junior Exhibition Designer, Luke, with his own design work.
The work motivates us to look deeper within design to find the detail and the balance that is needed to make a truly stunning and inviting space for users. By adding small details within the function and layout of exhibition designs, these greatly improve the user experience in how they interact with the space. A technique which is continuously considered by the Design Original team, in how we map out how visitors approach and travel within the exhibition space.
Faced with producing a unique environment that engages visitors to come over and join in, is a situation that Design Original is often asked to create for its clients. To transform a space to promote a product, service or brand message, is a task that requires considered thought, skill and brilliant conviction.
Here we welcome the ever- growing trend of experiential marketing campaigns. By introducing the combination of varied effects and techniques, from digital devices to full-scale performances, these orchestrated elements leave visitors with a lasting impression.
When presented with the world’s first edible cake garden, our Business Development Manager, Kelly, was totally impressed with how inventive cake designer Rosalind Miller had been. Taking over 450 hours to bake, build and install in Russell Square, London, the setting was open for one day only. What is the point? Some people may question. The point is, what was made that day was a magical, unforgettable experience that created memories for everyone involved.
It is this passion for creating exciting memories and experiences that really motivates the Design Original team. Always looking for new ways to promote our client brands, we love to dream up inspiring marketing ideas.
As Mass adoption starts to become a thing of the past, there is a renewed emphasis on originality and true personalisation in marketing promotion. With the rise in access to personalised products and experiences increases, the demand on brands to incorporate this strategy into their marketing is ever apparent.
Our Creative Director – Design & Strategy, Brendon, was particularly impressed by Tam airlines in how they applied this trend for their on board passengers. Connecting with passengers’ Facebook profiles, the airline created each customer a unique in-flight magazine that featured content on all of their favourite things. From articles on their favourite musicians, to travel recommendations; the magazine left readers feeling connected and amazed by the level of detail they had gone too.
We believe that this rising trend is something that can’t be ignored. Linking to multiple marketing channels and utilising public data, is a method that can be showcased across various marketing platforms. It is this technique that has inspired the whole team in how we go about delivering a personal experience to all of our clients and the work we produce for them.
Competing in the mobile phone industry is no mean feat, promoting an unusual product in an advanced technology market is even harder. This is why the promotional video made for Sharps new launch of the Touch Wood SH-08C handset, was even more impressive.
It’s incredible to think of the trouble Drill, Inc. went through in order to assemble the pieces necessary for a wooden ball to trickle down a home grown marimba, particularly in the midst of Kyushu, Japan’s woodlands. A concept that our Creative Director – Visual Communications, Kev, was particularly impressed by.
To create this beautiful piece of kinetic sculpture, it would have taken great determination, ingenuity and skill to get the angle, levelling, timing and pitch of each ‘plunk’ on the wooden blocks just right. Resulting in a stunning end-result, that leaves viewers with a new found appreciation for technology and nature alike, two categories which aren’t typically associated with each other.
This principle is something that Design Original can relate too. Taking great care, attention and skill to create something wonderful, is a theory that is applied to every project that we work on. Always paying particular attention to create unique work that exceeds expectations.